Social media management

Service Description

social media marketing and social media management are closely related but have distinct meanings: Social Media Marketing (SMM): Focuses on promoting products, services, or brands through social media platforms. It involves strategies to increase visibility, engagement, and conversions (like sales, sign-ups, etc.) using paid ads, influencer partnerships, content campaigns, and more. The goal is often to drive growth, sales, and awareness through targeted campaigns. Social Media Management: Involves the day-to-day activities of running a brand's social media presence. This includes content creation, scheduling posts, engaging with followers, monitoring feedback, and analyzing performance. The focus is on maintaining an active and consistent social media presence, fostering community engagement, and ensuring the brand's voice is consistent. In summary, social media marketing is about using social media to reach business goals (like driving sales or awareness), while social media management is about handling the operational side of maintaining a social media presence.