Marketing on search engines -GOOGLE-

Service Description

Marketing on search engines refers to the strategies and techniques used to increase a website's visibility and drive traffic through search engine results. The most common search engine used for this type of marketing is Google, though other search engines like Bing or Yahoo are also relevant. The goal of search engine marketing (SEM) is to ensure that a business's website ranks highly when users search for relevant keywords or phrases. There are two primary approaches to marketing on search engines: 1. Search Engine Optimization (SEO) SEO focuses on improving a website’s visibility in organic (non-paid) search results. It involves a variety of techniques to optimize web pages and content to rank higher in search engine results, driving more organic traffic. Keyword Research – Identifying relevant search terms that potential customers are using to find products, services, or information related to your business. On-Page SEO – Optimizing the content, meta tags, headers, images, and internal links on the website to make it more search-engine friendly. Technical SEO – Improving the technical aspects of a website (such as page load speed, mobile optimization, and secure connections) to ensure that search engines can crawl and index the site efficiently. Content Marketing – Creating valuable, informative, and engaging content that answers user queries and meets the search intent, which helps to improve rankings. Link Building – Acquiring high-quality backlinks from authoritative websites to boost your site’s credibility and authority in search engine algorithms. Local SEO – Optimizing a business’s online presence to rank in local search results, often using tools like Google My Business for businesses with physical locations or those serving specific geographic areas. 2. Search Engine Advertising (PPC) Search engine advertising, also known as Pay-Per-Click (PPC), is a paid marketing strategy where businesses bid on keywords to display ads on search engine results pages. The most popular platform for search engine advertising is Google Ads, though other search engines also offer PPC services. Keyword Targeting – Bidding on keywords related to your business to have your ad appear when users search for those terms. Ad Creation – Writing compelling ad copy that encourages users to click through to your website. These ads usually include a headline, description, and a call-to-action. Campaign Management – Setting budgets, selecting target audiences.